Nintendo announced significant price increases for its Switch 2 console and related products due to rising component costs, memory prices, and US tariffs. The company stated these updates reflect expected changes in market conditions extending over the medium to long term.
Starting September 1st in the US, the Switch 2 will cost $499.99, marking a $50 increase from its current $449.99 price. Similar price hikes are planned for other regions. In Canada, the price increases by $50 to $679.99. In Europe, the increase amounts to €40, bringing the cost to €499.99 (about $587).
Prices in Japan are increasing sooner, effective May 25th. The Switch 2 will rise from ¥49,980 (about $318) to ¥59,980 (about $382). These increases also affect the original Switch, Switch OLED, and Switch Lite models, which receive similar price bumps. Furthermore, Japanese Nintendo customers will face price hikes on Nintendo Switch Online subscriptions and uncapped pricing for playing cards, also starting on May 25th.
Financially, Nintendo’s revenue for the 2026 fiscal year was $14.7 billion (2.3 trillion yen), a massive 98.6 percent increase from $7.4 billion (1.16 trillion yen) the previous year. The company expects its revenue to drop nearly 11.4 percent in 2027. This projected decrease includes an approximate ¥100.0 billion hit, attributed to rising component prices, particularly for memory, and tariff measures.
Sales figures for the Switch 2 showed strong performance in the first full fiscal year (FY26), with 19.86 million units shipped. This significantly outsold the original Switch, which sold 15.05 million units. However, Nintendo anticipates a lower adoption rate in the second year. The company is forecasting sales of 16.5 million Switch 2 units for the next full fiscal year (FY27). Analysts had previously expected sales to be over 20 million units, indicating Nintendo is tempering high expectations.
Despite the projected dip in hardware sales, Nintendo reported strong software sales, reaching 185.62 million units (Switch and Switch 2) in FY26, compared to 155.41 million units (Switch only) in FY25. Software highlights included Mario Kart World (14.7 million units), Donkey Kong Bananza (4.5 million units), and Pokemon Legends: Z-A (8.5 million units). Additionally, the Super Mario Galaxy movie grossed over $800 million in its first four weeks.